Priority access. Transparent price.
Direct-pay specialist care, in person or telehealth, no referral required. The OpenTable model for medicine.
What patients and physicians get.
Book any specialist directly. Immediate scheduling, any specialty.
Known upfront. HSA/FSA ready. Medicare-compliant visits from $50.
Patients choose the modality, all on one platform.
No insurance forms. No data sold. HIPAA compliant.
Payment at booking. No billing cycle, no denials.
Follow-up can be through insurance or direct pay.
5,000+ specialists. 55 specialties. All 50 states.
Book a doctor, right from Google.
Apptly embeds a Book APPT button into each physician's Google Business Profile to manage all direct-pay appointments — the booking lives where patients already search.
The Book APPT button sits inside each doctor's Google profile. Search their name — booking is the first thing you see.
Pick a time, pay upfront, confirm. No phone call, no referral form, no insurance friction.
Doctors keep their insurance practice and add a direct-pay lane — new revenue from patients who can't wait.
Google profile integration shown is a product preview, in development.
Where Apptly wins vs. the field.
Others solve pieces. Read down the Apptly column: it is the only one that holds the full stack.
| Apptly | ZocDoc | Sesame | Solv | Hospital portals | |
|---|---|---|---|---|---|
| Specialist network, all 50 states | Full | Partial | Partial | None | Partial |
| Transparent flat-fee, direct-pay | Full | None | Full | None | None |
| Government & B2G contracts | Full | None | None | None | Partial |
| Employer DPO + marketplace | Full | None | None | None | None |
| Any specialist, any system | Full | Partial | Partial | None | None |
● Full ● Partial ○ None