Leadership

Operators who have done this before.

The executive team and board behind Apptly bring deep operating, clinical, and capital-markets experience from across digital health, SaaS, and public-company environments.

Executive Team

Leadership.

SK

Sean Kearney

Chief Executive Officer & Director

Seasoned digital health and telemedicine investor-operator; prior exits include Lemonaid Health (acq. 23andMe), Invitae (NYSE: NVTA), RespondWell (acq. Zimmer Biomet), and CHS Therapy (acq. Strategic). Track record of scaling AI-driven healthtech companies and delivering exits for investors.

CM

Colleen McMillen

Chief Marketing Officer

Marketing and communications executive with 20+ years shaping brand strategy across tech and healthcare. Cross-sector experience across B2B and consumer in biotech and digital health. Led global positioning for successful exits including Livefyre (acq. Adobe).

KM

Katie Muto

VP of Product

Product leader at the intersection of consumer platforms and healthtech; formerly product at HqO (led platform and workplace-experience product) and HOVER; early background in health research and public-health strategy.

GP

Gaby Pineda

VP of Finance

Global finance and operations executive with 15+ years scaling VC- and PE-backed SaaS companies; FP&A, fundraising, and IR leadership with deep expertise in multi-entity consolidation, KPI reporting, and strategic growth across international markets.

Board of Directors

Governance & oversight.

JH

Jeff Hogan

Director

Healthcare executive and policy leader with 30+ years shaping value-based care and employer health strategies. Managing Director of Fiduciary Services at Homa Health; President of Upside Health Advisors; national voice on health data, analytics, and direct-to-employer solutions.

PM

Paula Muto, M.D.

Founder & Chief Medical Advisor

Physician and health-tech innovator bridging clinical insight and product strategy. Co-founder of consumer and digital health initiatives; expert at leveraging medical expertise in building patient-centric solutions, driving clinical validation, and scaling healthcare innovation.

CZ

Craig Zevin

Director

Veteran growth operator across digital health, SaaS, and consumer tech. COO at Spaceport.xyz driving licensing, IP monetization, and growth strategy; previously held executive leadership roles in digital health.

MW

Max Whiffin

Director, VP of Capital Markets

Expert in corporate development and venture finance; experienced in structuring growth-stage investments, strategic partnerships, and cross-border financings. Leader at NorthBay Capital, where he leads deal execution and portfolio strategy across healthcare and technology sectors.